100% Evergreen Articles to Survive Search Updates

Chris Meabe, Foundation Marketing

Analysing Customer Insight, Unleashing SEO Potentials From Support Queries

Folashade Uba, AP MOLLER - MAERSK

Audience-centric planning and creative personas a strategic approach to relevancy

Sophie Coley, PROPELLERNET

Beyond the SERP Multiverse - Optimising Content in the Age of Conversation

Jon Earnshaw

The Rise of Product Grids on SERPs

Daniel Wood

Key Takeaways and Actions from Brighton SEO Presentation

How to Talk to Stakeholders About Google Algorithm Updates in 2024

Aimee Jones, Bring Digital

Top 10 Consent Mode Mistakes to Avoid

Phil Pearce, Analytics Director & Founder

Turning Local Searches into Revenue: Key Takeaways and Actions

Ehab Aboud & Javier Bermúdez

Using Google BigQuery to dissect GSC data & get actionable insights

Marco Giordano - SEOTISTICS

How to Combine Generative AI and Data in Your Future SEO Work

Michael Van den Reym

How (A)I Fixed My Broken Content Workflow

James Finlayson, Light Emitting Data <> SEOmonitor

How to automate your content audit with ML APIs

Lazarina Stoy, MLforSEO

CHATGPT - THE ELEPHANT IN THE ROOM FOR NEWS PUBLISHERS

Duncan Colman, SPIKE

Conversion Optimisation Strategies for Business Owners

Femi Olajiga, Growth Marketing Consultant

Crawling, Indexation and Logfiles

Andor Palau, Palau Consulting

Data Layer Philosophy

Matt Bentley (@mattdoesdata, @Matts_At_Work)

How you can turn data into feel-good copy that converts

Tasmin Lofthouse, FIKA DIGITAL

Importance of Devs, Log Files and Automated Reporting during migrations

Tanvir Ali, dentsu

Digital PR & Link Building for Boring Products (Financial Services)

Shelley Appiah, Senior SEO Manager at Post Office Ltd

Diversify your adscape - Spotify and WeAre8 breakthroughs

James Armstrong, Social Firefly

Driving The Full Customer Journey Through Paid Social

Hollie Thubron (HOUSE OF PERFORMANCE)

Forecasting SEO Success in the New Age of Data

Ramona Joita, SEO Strategist

Future-Proof Links - Users, Updates & AI

Tamara Novitović, Head of SEO @ Bazoom

GA4 Debugging - Survive and Thrive

Jonathan Moore, Technical SEO and Analytics Consultant

Get hundreds of organic links through statistics link building

Growing against the Grain - Doing more with less

Paul Norris

How AI/ML Can Help Solve For Incrementality in Search by Combining PPC & SEO

How SEO can feed into PR insights before, during and after a campaign

How to cluster content to enhance your relevance

Is Quality Score Dead?

Serge Nguele (Your PPC Doctor)

LinkedIn SEO - How to blend social and search optimisation

Tereza Litsa, Marketing Consultant

Looker Studio Styling to make your reports more actionable

Kyle Rushton McGregor, KRM Digital Marketing Ltd

Agency Business Growth

Robert Craven, GYDA

Matomo Analytics – the new kid on the block

Kiera Monaghan, Freelance Digital Analytics Consultant

Measure What Makes an Impact

Myriam Jessier, PRAGM & NEUROSPICY

META's Advantage+ Shopping Campaigns

Samantha Noble, BIDDABLE MOMENTS

Mining The SERPS With Off The Shelf Tools To Find SEO Gold

Charles Meaden (Digital Nation)

Optimising for the Shopping Graph in the age of Google AI

Imogen Groome

How to Optimise 3,500 Product Descriptions for eCommerce in One Day Using ChatGPT

Katarina Dahlin, Genero

Driving The Full Customer Journey Through Paid Social

Hollie Thubron (HOUSE OF PERFORMANCE)

The power of education to get SEO things done

Hellen Benavides, giffgaff

Better SEO copy from The Princess Bride

Will Slater (43 CLICKS NORTH)

The Relevance of UX for Conversion and Monetization

Itasoha Akhibi, Equator

Rethinking the marketing funnel

Sophie Fell, TWO TREES PPC

Retiring and removing content… at scale

William Kerslake (University of Cambridge)

Schema Scraper for Low Volume Keywords

Chaitanya Gatreddi (Growth Marketing Consultant)

Search intent & the organic funnel in 2024

Tom Capper (STAT)

How to find the relevance gap between your site & its link profile

Liv Day, DIGITALOFT

How to validate your site speed optimization efforts

Loukil Aymen (Speetals)

Masterclass: How to build a six-figure freelance business

Katie Thompson (Katie Lingo)

How Smart Bidding Really Works

Nathan Ifill, WeDiscover

SOAR with AI: Team success & growth in an AI world

Travis Tallent, VP, SEO @ Brainlabs

How to maximize your search visibility on social media

Sabine Ljunggren (Maia Marketing)

How to Speed Up Content Audits using ChatGPT

Jonathon Roberts, Fly High Media

How to use TikTok Shop for Product-Based Businesses

Michelle Haslam

How to create topical authority to make search engines love you: Key Takeaways and Actions

Dani Leitner

Transforming Data Into Stories with Tableau: Key Takeaways and Actions

Gokce Yesilbas (Performance Marketing & Data Analytics Consultant)

Uncover & mitigate bias in data visualisations

Neil Barnes, PMG

Verbal Identity: Hold on to your humanity to stand out in a sea of beige

How to Relaunch a Website Without Ruining SEO: Key Takeaways and Actions

Tina Reis (Independent SEO Consultant)

When it's right to send Google the WRONG data

Inderpaul Rai, WEDISCOVER

Winning with SEO: Capturing Journey Outcomes

Lawrence Cavill Grant (Mediahawk)