Key Takeaways

1. Evolution of Web Design and CRO:

   • From static, text-heavy websites to dynamic, personalized experiences
   • Incorporation of conversion funnels, analytics tracking, A/B testing, and session replay tools

2. Current Trends in CRO:

   • Focus on User Experience (UX)
   • Real-time personalization
   • AI integration for CRO

3. Challenges in CRO:

   • Ethical questions surrounding data use and personalization
   • Experimentation dogma
   • Overwhelming and often contradictory "best practices"

4. Shift in CRO Strategy:

   • Moving from pure conversion optimization to Customer Retention Optimization
   • Emphasis on long-term customer value

5. Cross-functional Approach:

   • Integrating CRO across different teams: SEO, Google Ads, Email, Brand, and Content
   • Restructuring teams for better collaboration

6. Holistic Optimization Workflow:

   • Considering blockers, dependencies, and seasonality
   • Analyzing end-to-end funnel trends

7. Key Metrics to Focus On:

   • Number of first-time buyers becoming repeat customers
   • Daily and weekly customer retention rates

Action Items

1. Deliver in-house CRO trainin