Introduction
- Content marketing services for agencies and small businesses in the UK/US/Europe
- Worked with brands including Amazon, HSBC, and Reuters
- Set up in 2016
Chapter 1: Getting Started
Why Go Freelance?
- Pros: Being your own boss, managing your time, uncapped earning potential
- Cons: Responsible for all aspects of business, no job security, dealing with stress
Building Your Online Presence
- Website: Use simple solutions like WordPress, Wix, or Squarespace
- Portfolio sites: Tumblr, Pinterest, Contently, Medium
- Directories: ProCopywriters, Being Freelance, YunoJuno
- Social media: LinkedIn, Facebook, Instagram
Promoting Yourself
- Draft press releases
- Build a Google My Business profile
- Reach out to podcasts
- Collaborate with competitors and join online communities
Chapter 2: Onboarding Clients
Building a Portfolio
- Use projects from previous jobs, volunteering work, personal blogs, work experience
- Collect testimonials, references, and social media shout-outs
Generating Leads
- Outbound: Pay-per-click ads, networking, cold emails
- Inbound: LinkedIn posts, SEO, job board newsletters
- Referrals: Word of mouth, case studies, reviews
Red Flags When Onboarding Clients
- Money issues: Asking for discounts, free trials, promising long-term work for low pay
- Time issues: Unrealistic deadlines, wanting to stay in touch outside of boundaries
Protecting Yourself
- State terms on your website
- Use project templates and contracts
- Ask for deposits
- Be aware of late payment laws
Chapter 3: Levelling Up
Using Management Software (e.g., Harpoon)
- Money management: Integrate with accounting software, automate invoices
- Client management: Onboard clients, allocate time and budgets
Tiering Clients
- Categorize clients based on revenue, frequency, and time spent
- Use a formula to determine which clients to keep, upsell, or let go
Time Management
- Use tools like Trello for project timelines
- Factor in admin time when planning
- Use time-tracking tools to estimate future projects
Business Roles
- Technician: Providing the service
- Manager: Handling admin and processes
- Entrepreneur: Growing the business
Considering Limited Company Status
- Pros: More authority, tax benefits
- Cons: Accountant fees, additional admin
Chapter 4: Thriving
Pricing Your Services
- Consider day rates, hourly rates, project rates, and retainers
- Look at industry benchmarks and your own experience
Saving Time
- Use contract templates and automated tools
- Repurpose existing content
Work-Life Balance
- Set boundaries with clients
- Evaluate opportunities based on long-term benefits
Avoiding Feast and Famine
- Plan retainers in advance
- Continue marketing during busy periods
- Ask for reviews after completed projects
Standing Out
- Develop products
- Apply for awards
- Go the extra mile
Case Studies
- Winning clients like Reuters, HSBC, Amazon, and PG Tips through various channels
Action Points
- Build and continuously improve your online presence
- Join freelance communities and collaborate with peers
- Create a strong portfolio using existing networks and experiences
- Focus on inbound leads while building confidence
- Implement protective measures like contracts and deposits
- Use management software to track finances and client relationships
- Regularly evaluate and tier your clients
- Develop efficient time management practices
- Consider the pros and cons of becoming a limited company
- Diversify your skills with public speaking and product development
- Set clear boundaries for work-life balance
- Implement strategies to maintain consistent work and avoid feast-famine cycles
By following these strategies and continuously refining your approach, you can build a successful six-figure freelance business.