Key Takeaways

1. The Challenge:

   • Getting people to understand and value SEO within an organization

2. The Solution: SEO Club

   • Introducing an educational initiative to demystify SEO

3. The Recipe for Success:

   • Crafting engaging sessions
   • Providing hands-on lessons
   • Empowering team members

4. Success Case: Refurbished Phones

   • Collaborative effort across multiple teams
   • Significant improvements in sales and performance

5. Success Case: Search Experience

   • Improvements in page load speed

6. Outcomes:

   • Shift in mindset across the organization
   • Increased power of collaboration
   • Better understanding of SEO's value

Action Items

1. Invest in Education:

   • Develop an SEO education program for your organization
   • Create a curriculum that covers SEO basics and advanced topics

2. Develop a Proof of Concept:

   • Choose a specific project or area to demonstrate SEO impact
   • Document and share the results to build credibility

3. Make Sessions Useful and Engaging:

   • Design interactive workshops and hands-on exercises
   • Use real-world examples and case studies from your organization

4. Foster Collaboration:

   • Involve various teams in SEO initiatives (e.g., Content, UX, Community, Product, Brand, Leadership)
   • Create cross-functional SEO projects to demonstrate the power of collaboration

5. Empower Team Members:

   • Provide tools and resources for team members to implement SEO strategies
   • Encourage team members to take ownership of SEO in their respective areas

6. Measure and Communicate Results:

   • Track key metrics before and after SEO initiatives
   • Regularly share success stories and improvements with the organization

7. Create an SEO Club or Community:

   • Establish a regular meeting or forum for SEO discussions
   • Encourage knowledge sharing and problem-solving within the group

8. Develop SEO Champions:

   • Identify and nurture SEO enthusiasts within different teams
   • Provide additional training and support to these champions

9. Align SEO with Business Goals:

   • Demonstrate how SEO initiatives contribute to overall business objectives
   • Present SEO outcomes in terms that resonate with leadership (e.g., increased sales, improved user experience)

10. Continual Learning and Adaptation:

    • Stay updated on SEO trends and algorithm changes
    • Regularly update your educational content to reflect current best practices

Remember: The key to getting SEO things done is to help people understand its value and feel part of the solution. By investing in education and fostering collaboration, you can create a culture where SEO is understood, valued, and effectively implemented across the organization.

For more information:

• Speakerdeck: speakerdeck.com/hellenbenavides
• LinkedIn: @/hellenbenavides