Key Takeaway
- Sitelinks and Twitter boxes are features expected on a good branded SERP (Search Engine Results Page).
- Brands should aim to own these features for their own branded searches.
Action Point
- Optimize your website and online presence to secure sitelinks and Twitter boxes for your brand's SERP.
Note: This summary is based on very limited information from the presentation slides. For a more comprehensive understanding of search intent and the organic funnel in 2024, additional resources or the full presentation content would be necessary.